The recent sales figures from Japan for the Wii release show that Wii Sports came out on top, outselling the US favourite, Zelda: Twlight Princess. This has been reported on a few blogs as perplexing or a shocker.

While this is strange in comparison with the US figures, when considering that the advertising in Japan features almost solely Wii sports, and that this is the flagship title, it is no suprise the this game is outselling the others. The Tokyo subway is covered with poster ads for Wii and Wii Sports, and a Wii Sports TV advertisement is running inside of the newer trains.

This could also be proof that the Wii is selling as planned - that non-gamers are buying the console who may not have heard of Zelda, opening the new market that Nintendo is aiming for.

Here’s a few photos of the multiple Wii subway ads: